Truth is more important than facts:
In day-to-day life we see so much of advertisements, more so while relaxing at home. The moment advertisement signals the beginning of a commercial break when viewers are absorbed in a TV show, they feel disrupted. To them a commercial can feel like annoyance. Conventional wisdom says consumers prefer a non-disrupted viewing.
This is where ‘Out of Home’ (OOH) adverts play a vital role and is a great way to attract more and more prospects and generate interest around your product, service or brand. OOH adverts are most effective and has the advantage of communicating to the customers while they commute. An innovative, attractive outdoor display can become a ‘talk of the town’, leveraging top of the mind brand awareness within a short period of time.
Indian OOH market is expected to grow at an impressive rate during 2021 – 2025 on account of growing spending on display ads and utilisation of indoor advertising. Infrastructure development, upcoming airports, smart city projects, malls, metros, bus shelters, public conveniences, coffee shops, etc. in tier-II and tier-III cities are major factors for boosting OOH market.
Following are few OOH marketing options of many ways to get your campaign noticed by a large number of audiences every day – particularly those who commute or are often stuck in traffic on busy roads or at a traffic signal waiting for their turn.
- Lamp Pole Kiosk
- Bus Shelter
- Glow Box
- Digital Hoardings
- In-shop Branding
- Road Shows
- They say ‘Old is Gold’ – and it’s true in the case of OOH. It may seem old school, but it’s not out of date. This media of advertising is proven effective and reliable. It will be a great boost to your business, provided you should get it right.
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